The European Ecolabel

In 1992, the European Union established the European Ecolabel with the aim of stimulating producers to manufacture environmentally friendly products and services. In this way it offers consumers the opportunity to make conscious and reliable environmental choices. All European member states are involved in the development of the European Ecolabel. In the Netherlands, the European Ecolabel is represented by the Milieukeur Foundation. The European Ecolabel is recognized all over Europe and is used for all kinds of products, making it easier to identify products that are less harmful to the environment. The logo that may be used on certified products can be recognized as “The Flower”.

While no human activity is entirely “environmentally friendly”, there are always possibilities to reduce the effect that certain products have on the environment.
The EU Ecolabel helps you identify products and services that have a reduced environmental impact throughout their life cycle, from the extraction of raw material through to production, use and disposal. Recognised throughout Europe, EU Ecolabel is a voluntary label promoting environmental excellence which can be trusted.

The EU Ecolabel scheme is a commitment to environmental sustainability. The criteria have been developed and agreed upon by scientists, NGOs and stakeholders to create a credible and reliable way to make environmentally responsible choices.

From the raw materials to manufacturing, packaging, distribution and disposal, EU Ecolabel products are evaluated by independent experts to ensure they meet criteria that reduce their environmental impact. The EU Ecolabel is an easy way to make an informed choice about the products that you purchase, or the services that you use.

The scheme is voluntary, but hundreds of companies across Europe have joined up because of EU Ecolabel’s competitive edge and commitment to the environment. Customers can rely on the logo because every product and service is checked by independent experts.

Wat is the meaning of “the Flower” on the Klok Eco products?

• Less harmful effects on the environment.
• Certain hazardous substances are not present.
• Contributes only to a limited extent to algae growth in water.
• Largely biodegradable.
• Less packaging material.
• Tips for environmentally friendly and economical washing.
• Washes just as well as A-brand products.

For more information about the European Ecolabel go to: https://ec.europa.eu/environment/ecolabel/